Jamie Oliver – Secret Torrie Weapon?
Back in the early 1990s the new Labour Government and football went together in a match made in heaven. Back then Football had just been re-invented, a brand redeemed from the violence and tragedy of the 1980s and transformed into a glittering entertainment of multi million pound TV licence deals and endless sponsorships coming in from all over the place. Back in those times you would have a lot of spin doctoring like Kevin Keegan playing football with Tony Blaire and things like that. They were basically made for eachother.
This weekend a similar question was posed to a leading member of the torrie party ‘What if the new labour’s had been football, was the glue of the men and women at the top of the new tories?’ Cooking was the answer. Since cooking became mainstream through TV Chefs like, Jamie Oliver, people have been viewing cooking in a whole new way. It is no longer considered feminine to go into the kitchen and cook something interesting and flavoursome, in fact, it is considered quite macho! So what does the TV Chef stand for? Other than the fact that he makes food books and details every last confectionery recipe in his books. Well, he stands for ‘green’ and ‘organic’. This directly transfers over to what David Cameron and the Torrie party want to accomplish. The Torrie party would love for people to think that they think about politics the same way that Jamie Oliver does about food. There is really no other way to look at this!
Even more to the point is what the Torrie party does not represent. They are not about toffs or taxes or MP’s expenses, any more than football was about the things Labour was trying to put behind them in the early 1990s. If they can persuade people that they are as into politics as much as Jamie Oliver is about cooking then I think they have a real chance to be in Government next year.
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